Everyone gets the same opportunity…
…Not everyone reads it the same way
About us …what you see is what you get - experience, integrity, excellence and genuine honesty in all we do…
LunaC Ventures began where most good strategy begins: on the ground, under a deadline, with the work that had to be done. Founder Greg Jensen spent over twenty-six years in the United States Air Force as a contracting officer, acquisition, logistics, and supply subject matter expert — from oversight of the Pentagon's $3 billion portfolio to the Southeast Provinces of Iraq, where he awarded more than $71 million across 500 reconstruction projects - earning both the Bronze Star and Air Force Enlisted Contracting Officer of the Year. The craft continued at several governmental agencies and support related organizations (including a portfolio of 204 contracts and subcontracts, over $1B managed, approximately $240M saved), in the middle east (Qatar, Kuwait, UAE, Oman) and Europe (UK, Germany, France, and others), and across more than thirty freelance engagements since 2019.
The idea behind LunaC Ventures is simple and stubborn: small and mid-size firms deserve the same caliber of strategy that large primes buy by the hour. We help you map the opportunity, cite the regulation and requirement, build the strategy, and draft the deliverable alongside you — so the every pursuit you run, you run yourself with key support instead of a ‘3rd party takeover.’ Rigor, not gatekeeping. Authenticity, not hand-holding. Work you can execute any Monday morning.
Strategize. Win. Succeed.
Frequently Asked Questions
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We offer a family of services designed to meet you wherever you are — whether you're drafting your first federal quote, scaling a proposal operation, publishing your expertise, or building the team that will carry the next decade of work. Every engagement is tailored, every deliverable is built to ship, and every recommendation is cited. Choose the door that fits what you need today. We'll help you find the next one when you're ready.
LunaC Consulting
Strategy, proposals, and contracts advisory for firms that intend to win. We deliver registrations assistance and support, business development, Opportunity Atlases, GSA MAS strategy, compliance matrices, proposal development, capture analysis, and contract dispute advisory across Government, SLED, industry, and commercial markets. Custom-scoped to your pursuit, drafted alongside you, and built so you can run the next one yourself. For founders, small and mid-size firms, and established contractors chasing their next award.
LunaCademy
Strategy-driven courses and workshops that teach the craft of winning federal, SLED, and commercial work — without the gatekeeping. From first-contract fundamentals to GSA MAS mastery, compliance discipline, and pricing strategy, every module is built by practitioners who have sat in the Contracting Officer's chair, stood at the vendor's table, and closed the award. Learn the way contracts are actually won, not the way seminars pretend they are. For new entrants, growing firms, and teams building institutional capability.
LunaC Publishing
Field guides, runbooks, and reference works for the federal contracting practitioner — written with the specificity our clients have been asking us to put on paper for years. Current and forthcoming titles include the VA PCAC Contracting Continuity Reference Book, the Federal Clauses & Provisions Master Index, the LunaC Solicitation Intelligence Field Guide, and the Opportunity Atlas master runbook. Built to be used, cited, annotated, and earned back on your very first pursuit. For contracting professionals, proposal teams, firms building internal capability, and for some just for fun and funny - because you cannot take everything so serious….
LunaC and Ascendent Document Services
Document production and management services for firms that need their paperwork to match the quality of their work. Proposal formatting, letterhead and brand-template production, resume and capability statement polish, compliance review, version control, and final-hour deliverable packaging. Quiet, precise, deadline-proof. For anyone who has ever realized at 4:45 p.m. on a Friday that the submission portal closes at 5:00.
LunaC Talent Agency — Coming Soon
A curated bench of vetted federal acquisition and procurement professionals — Contracting Officers, Contract Specialists, Proposal Managers, Pricing Analysts, and Program Managers — matched to the firms that need them on contract, on retainer, or on a specific pursuit. Built by people who have done the work, for firms that need the right person in the room on Tuesday. Joining the LunaC ecosystem in 2027.
LunaC Absolute — Coming Soon
LunaC Absolute is the open side of LunaC Ventures - free community outreach through LunaCity, plus a blog, news and analysis, and the In the Round audio series. No engagement required, no gatekeeping, no theater.
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Getting started is simple. You reach out, we listen, and we figure out together whether we're the right fit for what you're trying to accomplish and/or win.
Here's how it actually works:
Step one — Tell us what's on your desk. Use the contact form, send an email, or book a no-cost Discovery Call on the calendar. Tell us what you're chasing, what's due, what's stuck, or what you wish you understood better. We don't need a polished brief — we need the real version.
Step two — We'll walk the problem with you. In a thirty-minute call, we'll ask the questions that surface what's actually at stake: the opportunity, the timeline, the compliance landscape, the competitive picture, and the caliber of deliverable you need. If we can help, we'll tell you how. If someone else is the better fit, we'll tell you that too.
Step three — You get a scoped proposal, in writing, in plain English. No jargon. No surprise fees. A clear statement of what we'll deliver, by when, for how much (as agreed by your price point), and what you'll walk away owning. You decide.
Step four — We get to work. Most engagements begin within a week. Urgent pursuits can begin the same day.
That's it. No onboarding maze, no six-form intake gauntlet, no "let me circle back with our account executive." You talk to a Jensen from the first conversation to the final deliverable.
Reach out through the contact form, email us directly, or schedule a call — we'll walk you through the next steps and answer any questions along the way.
Contact Us and Schedule a Meeting
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Most consultancies sell you an expert. We sell you a family.
LunaC Ventures combines thoughtful, human-centered strategy with clear communication and deliverables you can actually ship — because the craft we practice was handed down across thirty-nine years, three careers, and one dinner table. When you hire us, you are not borrowing billable hours from a firm. You are borrowing instincts built into people who have argued about FAR Part 15 at Thanksgiving.
Five things set us apart:
One — You talk to a Jensen. From the first call to the final deliverable. No bait-and-switch from principal to junior. No handoff to an account executive. No "let me loop in the team." The person who answers your first email is the person who will draft your proposal.
Two — We cite our sources. Every recommendation names the regulation, the clause, the page reference. If we claim something, we can point to where it lives. If we cannot, we say so. Federal buyers notice. So should you.
Three — Every deliverable passes the 4:45 p.m. Friday test. We build work you can ship on Monday — not polished PowerPoints that require another three days of rework. If a template requires existential dread to use, it is not a template; it is a liability. Our templates reduce dread. That is the point.
Four — We teach while we deliver. Every engagement is drafted alongside you, not over your shoulder. You walk away with the strategy, the deliverable, and the ability to run the next one yourself. That is the opposite of how most consultancies design their business model. We did it this way on purpose.
Five — Small business served with serious craft. The same caliber of acquisition discipline that oversaw the Pentagon's three-billion-dollar portfolio, awarded five hundred humanitarian projects in Basrah, and negotiated multi-millions in subcontract savings — made accessible to the ten-person firm chasing its first GSA Schedule. Rigor is not reserved for primes. It should NEVER be.
The short version: It is not only what we do. It is how we do it, who we are when we do it, and what you own when we are done.
Rigorous. Warm. Unmistakably useful.
Strategize. Win. Succeed.
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
Follow us Socially - Because Physically Would be Just Creepy…
Upcoming Experiences
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A relaxed, guided workshop where participants can explore various materials and mediums at their own pace. Perfect for creatives of all skill levels looking to reconnect with their craft—or try something entirely new.
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A relaxed, guided workshop where participants can explore various materials and mediums at their own pace. Perfect for creatives of all skill levels looking to reconnect with their craft—or try something entirely new.
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A relaxed, guided workshop where participants can explore various materials and mediums at their own pace. Perfect for creatives of all skill levels looking to reconnect with their craft—or try something entirely new.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!